So, after a fraught few months, with serious questions being asked about the wisdom of rescheduling the LAMMA Show for a time of year that is incredibly busy for many farmers, and with a number of major tractor and machinery brands conspicuous by their absence, LAMMA 2022 is finally done and dusted.
For the reasons stated above – as well as the rescheduled show’s proximity to the Cereals event – our participation at LAMMA was touch and go for a while. However, having weighed up all of the pros and cons, we committed to the show and confirmed our stand.
Was that the right decision? Well, the jury is still out. We are still to see the official data including visitor numbers from the organisers, AgriConnect, and we are yet to do our own number crunching in terms of enquiries taken and, ultimately, orders placed. It’s fair to say though that the show was undoubtedly smaller than the pre-pandemic event at the NEC, with quite a few open spaces where there would normally have been stands. Yet, despite the absence of the John Deere’s and New Holland’s of this world, there were plenty of tractors to see and lots of new products including big kit such as drills, sprayers, cultivators and materials handling equipment that were well represented by well-known brands.
Whilst visitor numbers overall may well have been down on the 40,000+ claimed for previous shows, we were actually encouraged by the number of visitors to our stand on both days. We had lots of interest in the new Stoll ProfiLine front loaders and, as is always the case at every event we exhibit at, our displays of front-mounted weight units, Dromone pick-up hitches and coupling systems and Zuidberg front linkages and PTOs also attracted lots of attention and positive enquiries.
All in all, we’re giving LAMMA 2022 a qualified thumbs-up and it will be interesting to see if the organisers can attract some of the big names back into the fold for the 2023 event which reverts to its usual January slot in the calendar. Meanwhile, it’s on to the next one, namely Cereals on the 8th and 9th June. Hope to see you there, or, if you’re heading to the Royal Highland Show later in June, we’re exhibiting there too.
